This month, the site launched at 140 more schools nationwide, giving more college students the opportunity to meet their future husbands or wives.
On the flip side, men in the Business School often wished for more women study buddies.
If potential lovers weren't meeting in the classroom, the university needed a better platform for both sexes to interact.
"Usually, people have a date within the same day they register," Alexa said.
"If you go to any other dating site, you have to have conversations with other people for weeks before you can be sure it's safe, that (the person) is not a freak." With Date My School, there's an initial trust that stems from choosing dates who share common interests and live on campus or attend a nearby school.
Results indicated that one in 10 Internet users have tried online dating sites.
Online dating tips The number is much higher today, according to Alexa, but people still avoid online dating because they're embarrassed or believe dating sites are a waste of time.
"We expanded in a similar manner that they did initially, but then they opened it up for everybody in the world," he said.
"We will never do that." Only students or alumni with an active university e-mail account can register on the site.
Improving your looks online In its first few months, Date My School was only offered to undergraduate and graduate students at 20 schools, including Columbia, New York University, Harvard University and MIT.
The site took off at a rapid pace, as 1,300 students at Columbia signed up in the first week.
The solution: A dating website exclusively for college students.