It really felt like something had changed about the way America perceived and thought about race, and for at least that brief moment, the nation appeared united. For example, below are the numbers from Date Hookup, a site that we acquired a few years ago (but that still operates independently.) Date Hookup has a distinct userbase, a distinct user acquisition model, a distinct interface, yet their data reflects the same basic biases: While Ok Cupid is large enough that its demographics reflect the general Internet-using public, Date Hookup is a niche site particularly popular with Latinos and blacks (those groups comprise 13% and 20% of the site, respectively.) Other sites in our portfolio, with still different demographics and business models, show the same attraction patterns.
No less than Karl Rove captured the moment well: “an African-American candidate who was aspirational and inspirational…is very powerful. Q: Is it possible that some small number of users is throwing off the averages? For example, 82% of non-black men on Ok Cupid show some bias against black women.
Well look no further than Why They’re Single, a site created by a man who met the love of his life online, only after sorting through hundreds of ridiculous emails, awkward profiles, weird photos and disturbing online matches.
But I do think the —that fact that race is a sexual factor for so many individuals, and in such a consistent way—says something about race’s role in our society. Sometimes dating can be too serious: What should you wear? Bragging Rights: Stories that have to be shared Lead by Emily Macintosh, a 30-something single living in Los Angeles, My Life on Match and More explores the ups and downs of online dating. It’s easy to see why her readers trust and respect her. Social Clout: 3,748 followers, 333 likes URL: Bragging Rights: Laughing about life Single Girlie could easily cry about her single life, but instead she makes the best of it by sharing her experiences with readers like you.There are also articles directed toward helping men, including “Should I Post Topless Pics On My Online Dating Profile?” and “Don’t Message Me If…” You’re sure to get a kick out of browsing through this site.Social Clout: 1,235 followers, 509 likes URL: Bragging Rights: Every day is an adventure Doesn’t matter if it’s at work, the grocery store, a bar or in the streets, Adventuresaurus Girl finds a crazy dating experience no matter where she goes.
Readers can relate to her struggles, like going back and forth with the same date, and her short and to-the-point posts consistently keep you updated with her progress, failures and successes. URL: Bragging Rights: We’ve all been there Created by a happily married couple just looking to share the awkward dating stories that might have never been told, Dating Fails consists of user-submitted content that will put a smile on your face and make you feel better about your dating life.Macintosh shares her dating horror stories in a very real and entertaining way. Her cringe-worthy stories are normally accompanied with hilarious infographics and photos that help get her point across. She’s also a big fan of talking about penises, if that’s your thing too.Social Clout: 5,439 followers URL: Bragging Rights: Lightening up the seriousness of dating Created by the ever-popular Cheezburger.com, the Fail Blog portion of the site has everything you love about Cheezburger but with a dating twist.With clever articles and hilarious nicknames for her dates like “Hairy Mc Backsweat,” you can’t go wrong with this funny dating blog.Social Clout: 861 followers, 333 likes URL: Bragging Rights: A tribute to online dating excellence and failure Have you ever wanted to share your latest dating mishap?It’s a night for our country to celebrate, and for the world to celebrate.” Meanwhile, that same evening, American Google Searches for the word “nigger” hit an all-time high.) a few questions always seem to come up. And, similarly, it’s not outliers among the women driving the results. Anytime you’re trying to make an impression on a stranger.