Until 2013 Martin wrote a motoring column for UK newspaper The Mail on Sunday.
In 2009, Martin wrote in his column that he deliberately drove an electric Tesla Roadster in a manner that startled two cyclists causing a "look of sheer terror as they tottered into the hedge".
In June 2013 it was reviewed by food critic Jay Rayner for The Observer who described his meal there as "three beautifully poised, close to faultless dishes". He failed to complete the race due to a dropped valve and broken crank.Martin raced in the 2013 Masters Series in an Appendix K 1964 Mini Cooper S.Martin co-presented BBC Food's Stately Suppers with Alistair Appleton, and then appeared on the Channel 4 programme Richard & Judy, where he would visit a member of the public in their own home who had been nominated to be cooked a 'comfort food' meal.From 2006 until 2016, he was the presenter of the BBC One show Saturday Kitchen.In 2015, Martin presented The Box, a daytime cookery series for BBC One.
In February and March 2016 Martin toured his first live show around the UK entitled 'Plates, mates and automobiles'.
Throughout the summer of 2016, Martin co-presented This Morning every Friday alongside Anita Rani.
Beginning in January 2017, Martin presented his own daytime ITV series called James Martin's French Adventure.
In 2012 he opened a restaurant inside The Talbot Hotel, Malton, North Yorkshire.
The restaurant was placed in the Michelin Guide at the end of 2012.
Since 2013, he has been a judge on Junior Bake Off on the CBBC channel.