Market research on dating websites

These are among the key findings of a national survey of dating and relationships in the digital era, the first dedicated study of this subject by the Pew Research Center’s Internet Project since 2005.

One in every ten American adults has used an online dating site or a mobile dating app.

This question was asked of everyone in a marriage or other long-term partnership, including many whose relationships were initiated well before meeting online was an option.

Yet even some online daters view the process itself and the individuals they encounter on these sites somewhat negatively.Around one in ten online daters (13%) agree with the statement that “people who use online dating sites are desperate,” and 29% agree that online dating “keeps people from settling down because they always have options for people to date.” Familiarity with online dating through usage by friends or family members has increased dramatically since our last survey of online dating in 2005.All products and services featured are based solely on editorial selection. ETF and Mutual Fund data provided by Morningstar, Inc. S&P Index data is the property of Chicago Mercantile Exchange Inc. FORTUNE may receive compensation for some links to products and services on this website. Moving beyond dates, one quarter of online daters (23%) say that they themselves have entered into a marriage or long-term relationship with someone they met through a dating site or app.

That is statistically similar to the 17% of online daters who said that this had happened to them when we first asked this question in 2005.Even today, online dating is not universally seen as a positive activity—a significant minority of the public views online dating skeptically.At the same time, public attitudes towards online dating have grown more positive in the last eight years: Additionally, 32% of internet users agree with the statement that “online dating keeps people from settling down because they always have options for people to date.” This is the first time we have asked this question.Compared with eight years ago, online daters in 2013 are more likely to actually go out on dates with the people they meet on these sites.Some 66% of online daters have gone on a date with someone they met through an online dating site or app, up from 43% of online daters who had done so when we first asked this question in 2005.Additionally, 22% of online daters have asked someone to help them create or review their profile.