Matt has worked in the digital industry since his early 20s.
“She’s not of that generation, but then she said ‘How about you help me find my knight in shining armor? Listening to his mom, he realized how many barriers existed for her — and her age group — when it comes to online dating.Most websites are too complicated, too young, or simply too scary to be appropriate for her, and she didn’t know how to get started.Like any dutiful son would, Matt took it upon himself to help her.In his view, the role of children is to encourage parents to become part of online communities without fear or reservation.Some popular sites already allowed making a profile for a single friend, but not for parents specifically.
Matt decided he would be the one to take this cross-generational concept and make it a reality. By having the child be the initiator, it formed a bridge of trust between parent and website, ushering singles into safe online networking.
Motivated by a suggestion from his mom, Matt built a dating site that would ease an older generation into online dating.
On my Lovely Parent, children create their parent’s profile and thus encourage their moms and dads to find love online.
Growing organically from zero, my Lovely Parent now boasts over 10,000 members.
The user base began in the UK, but is rapidly expanding throughout the US, Australia, Canada, Ireland, and South Africa.
He’s very grounded in our conversation, modestly explaining how he created a whole website because he wanted to help his mom’s love life.