Here’s a Cow & Gate advertisement published widely in 1940s and 1950s UK: “The best possible start in life”?
Obstetrics and Gynaecology Vol 5, No 2, Feb 2000 p296-303).This is bad news for babies, but great news for formula companies.FACT: Exposure to formula promotion increases signiﬁcantly breastfeeding cessation in the ﬁrst 2 weeks.Also, among women with uncertain goals or breastfeeding goals of 12 weeks or less, exposure to formula promotion results in exclusive, full, and overall breastfeeding duration being shortened (Howard C et al.Christian dating in the United States, Canada and the UK is growing rapidly on the Internet dating scene today.
Otherwise, as a non-paying member, you have very limited access to their site.
Along with magazines, formula companies also place their advertisements on third-party websites, forums and blogs, promoting their infant formula brand name and encouraging mothers to visit their company website.
One of the reasons I am reluctant to activate advertising on this blog is the inevitability that a formula company will detect the parenting content and submit their advertisements to the server.
The less women who breastfeed – the more formula is purchased. To put this scenario in context, check out the following stats: The advertising spend for formula companies in 2006/07 was £7,626,847, an increase of 36.6% on the previous year.
The UK Government budget for promoting breastfeeding was £729,011 in 2006/07, a decrease on the 2004/05 ﬁgure of £747,000.
Here is an advertisement from Aptamil (right) featured in Pregnancy Magazine April 2008.