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Actor Scott Whyte has made a series of commercial parodies, calling the company, "Schmeiko", while performing a series of impressions.In another ad campaign, a character would be breaking bad news to another (such as a baseball manager replacing a struggling pitcher with a reliever), but then offers helpfully, "I've got good news: I just saved a bunch of money on my car insurance by switching to GEICO!

An additional commercial theme is the promotion of fictional products.

In 2006 parody ads featured such products as long distance phone service, tomato soda, fast-food, a reality TV show, dolls, and even poking fun at the Old Navy commercials – in all cases, the parody portion of the ad ends with "but it won't save you any money on car insurance." After the GEICO slogan is heard, the commercials end with "Why haven't you called GEICO? The parody pitch crossed over to the Caveman campaign in 2007, in a 10-second spot that appears to be a talking heads news interview, but features the popular caveman.

Maxwell debuted in an installment of the Rhetorical Questions campaign as the "little piggy who cried 'wee wee wee' all the way home" (referencing the famous nursery rhyme "This Little Piggy") being driven home by a friend's mother, squealing along the way.

While Maxwell was originally intended as a one-time character, the popularity of his debut commercial resulted in him being spun off into his own series of commercials which usually feature him as a tech-savvy, informative pig who is most concerned with his GEICO-related objects.

One of the commercials, for example, involved him finding a cannon and pressing a button, causing a resulting cannonball to fire out and stick to his face.

The original saying in the commercial was "You could still save money on car insurance.The gecko first appeared in 1999, during the Screen Actors Guild strike that prevented the use of live actors. Later "wrong number" ads used Dave Kelly as the voice of the gecko.The original commercial features the Gecko, voiced by actor Kelsey Grammer, who climbs onto a microphone on a podium and utters "This is my final plea: I am a gecko, not to be confused with GEICO, which could save you hundreds on car insurance. In the subsequent commercials with Jake Wood (which portray him as a representative of the company), the gecko speaks with a British Cockney accent, because it would be unexpected, according to Martin Agency's Steve Bassett.Even if you made a few mistakes."; later modified to "We all do dumb things.Paying too much for car insurance doesn't have to be one of them." The company's ads sometimes focus on its reptilian mascot, The Gecko, an anthropomorphic Day Gecko created by The Martin Agency, modified in 2005 to a CGI character by Animation Director David Hulin and his team at Framestore.Other commercials relate to a hair loss doctor who has saved by switching to GEICO, a nature show about a fish, workout with Tony Little, and a soap opera of a couple who are breaking up.