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(105.7 became WROR-FM at that time.) Then, in 1997, CBS (which had just merged with Infinity Broadcasting, which itself had purchased Granum) sold WOAZ and WBOS to Greater Media, and on August 22, it swapped WOAZ and WKLB's formats in a move where the format and personalities of WOAZ moved to 96.9 (but adopting the call sign WSJZ; the station is now WBQT), while WKLB moved to 99.5, where it stayed until December 1, 2006.

Greater Media noted that the move was made as the 99.5 signal is stronger than 96.9 in Essex County, home to many country music listeners.

WKLB quickly responded by adding newer songs to their playlist and reducing spins of older music, and declaring on-air they were the "#1 for hot new country" in the market.

Country Oldies then moved to a brokered programming arrangement, airing currently on WCAP, WNBP and WWSF.

During the 1970s, 99.5 became WSSH (for "Wish 99.5"), which programmed a format of chiefly soft instrumental renditions of pop tunes with a few vocalists an hour, consisting of soft AC and standards cuts.

In 1982, WSSH evolved to a soft AC format, gradually eliminating the instrumental renditions and became home to popular nighttime radio personality Delilah Rene (before she became nationally syndicated).

On July 19, 2016, Beasley Media Group announced it would acquire Greater Media and its 21 stations (including WKLB) for 0 million.

The 102.5 license started in 1954 as WCRB-FM, the FM sister station of WCRB (AM) (now WRCA), bringing its classical music format to parts of the Boston area which did not get good reception of WCRB (AM)'s directional signal as well as improved audio quality.

WSSH became the third place adult contemporary radio station, below WMJX and WVBF.

On December 13, 1995, the owner of WSSH, Granum Communications, changed the format to smooth jazz, under the branding of WOAZ ("99.5 The Oasis"), mirroring Granum's KOAI in Dallas.

In 1961, WCRB-FM was the first Boston-area FM station to broadcast in multiplex stereo; for a few years prior to that, WCRB had broadcast some of its programming in stereo by broadcasting one channel on AM, the other on FM.